Layerist was a direct to consumer subscription box, specializing in jewelry and accessories. It was was an older-leaning brand that wanted to break into a more contemporary space and appeal to a wider audience while retaining its luxury feel. They came to us looking for an e-commerce website, which needed to be built from the ground up, including developing the brand itself and creating visual assets. After <developing the brand>, I designed the website, focusing on user experience, interface and development. I also oversaw the product interface UI and managed internal and external resources.